Their usual, one tap, every Friday: get repeat customers for your takeaway and keep them ordering from you
A couple ordered from you three weeks ago. They liked the food. Last Friday they fancied a Chinese again, couldn't remember your name, searched, and ordered from whoever came up first. You didn't lose them because of the food. You lost them because ordering again took more effort than ordering somewhere new.
If you want to get repeat customers for your takeaway, make the second order easier than the first. Their details saved, their usual one tap away, and a reason to come back. That's what GofoodPOS sets up for you.
Their usual, one tap, every Friday
Customers who order from your own page keep their address and past orders, so next week's order takes seconds.
- Customer accounts
- One-tap reorder
- Till coupons
- £0 commission
The short answer
To get more repeat customers for a takeaway, take orders on your own page and make reordering quick. With GofoodPOS, customers keep their saved address and order history and can reorder in one tap. Phone regulars come up on the till by number, and a coupon at the counter brings walk-ins back online.
What one regular is worth
A survey of 2,000 UK adults for Aqua found the average person orders a takeaway about twice a month, at around £27 a time, and nearly half said Friday is the night they're most likely to order. So a regular who sticks with you is worth roughly 24 orders a year. And you don't have to pay to find them again.
Most takeaways already have these people. The question is whether they keep coming back to you, or drift to whoever's easiest that night.
The money case: a worked example
This is an example to show the sums, not a promise. Your prices and your customers will be different.
Take the survey figures: twice a month at £27.
| Sum | Example | |
|---|---|---|
| One regular, for a year | 24 × £27 | £648 |
| 5 extra repeat orders a week | 5 × £27 × 52 | £7,020 a year |
| 10 one-off customers who become regulars | 10 × £648 | £6,480 a year |
| Commission on orders through your own page | £0 | you keep it all, less card fees |
Five more repeat orders a week is less than one extra order a night. Spread over a busy Friday and Saturday, you'd hardly notice them in the kitchen. You'd notice them in the bank.
- Can't remember your name
- Searches and orders somewhere new
- You never knew they were back
£648a year from one regular (example)
- Opens your page, already logged in
- Their usual is one tap away
- The order lands on your till
How GofoodPOS brings customers back
Saved details and one-tap reorder
When a customer orders from your own ordering page, they can make an account. Their addresses and past orders are saved, and next time they tap reorder and pay. One login works at every Gofood restaurant. Guest checkout stays for anyone who doesn't want an account, so you don't lose first-timers.
- Types the address in again
- Scrolls the whole menu for their usual
- Gives up halfway on a small screen
- Address already saved
- Last order shown, reorder in one tap
- Pays with Apple Pay or Google Pay
Phone regulars recognised before they say hello
Plenty of regulars still ring, especially at a Chinese takeaway. With the Caller ID app on your shop's Android phone, the caller's number and details pop up on the GofoodPOS till as it rings, with their saved addresses. Nobody spells out the postcode during the Friday rush, and the regular feels known.
- Ask for name, address and postcode again
- Write it on the pad, type it in later
- Queue of callers waiting
- Number and details pop up as it rings
- Saved addresses ready to pick
- Straight on to taking the order
A coupon at the counter for their next online order
Your walk-in customers are regulars waiting to happen. GofoodPOS lets you give a coupon at the till that they can use on their next online order. Today's collection customer gets a reason to try your page next week, and from then on they've got saved details and one-tap reorder. Deals like meal deals and stamp cards are coming soon; till coupons work now.
- 1Customer collects at the counter
- 2Gets a coupon for next time
- 3Orders online next week
- 4Reorders in one tap after that
The customer, and the money, stay yours
Orders on your own page are paid straight into your own Stripe account, with £0 commission. The customer list and order history are yours too, not an app's. That matters for repeat business: you can't bring back a customer you don't know you have. We did the sums on moving your regulars off the apps if you want the detail, and online payments explains how the money reaches you.
- The app keeps the customer's details
- Next time, the app shows them other places
- Paid into your own Stripe account
- Customer list and history are yours
- Next time, they come straight to you
Want to see your own menu with one-tap reorder? Start a free trial and we'll set it up with you.
Questions owners ask
Will customers actually make an account?
Not all of them, and that's fine. Guest checkout stays. Regulars have the most reason to make one, because it saves them time on every order, and they're the customers you most want to keep.
Is it hard to move my regulars across?
No. Hand out a till coupon, put your ordering link on your leaflets and Google listing, and mention it when regulars ring. We load your menu and set up the page with you, in English or Chinese. Your regulars can also book Friday's order days ahead once they're ordering from you.
Do I need new hardware?
Usually not. The till runs on Android tablets and Windows, and the ordering page works on any phone. If you do want a new till or printer, our shop has kit that works with GofoodPOS.
Can I send offers to my regulars?
Email, SMS and win-back messages are coming soon. For now, till coupons and your own ordering page do the job, and your customer list is building up for when they arrive.
In short
- A takeaway regular orders about twice a month at around £27, so each one is worth roughly £648 a year.
- GofoodPOS saves your customers' addresses and orders, so they reorder in one tap.
- Phone regulars pop up on the till as they ring, and till coupons turn walk-ins into online regulars.
- Orders on your own page are £0 commission, and the customer stays yours.
If you want last month's first-timers to be this month's regulars, start your free trial, or get in touch with any questions, in English or Chinese. Plans are on our pricing page.
Ready when you are.
Call, WhatsApp or write to us in English or Chinese. We’ll get your menu online and your first order printed.
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